Sun Chips Marketing Fail

What the fuck idea are they going for? Maybe I am the one that missed the boat but does anyone actually take bag decomposition into consideration when buying chips? When buying any food product? What is the matter? Advertising a superior or unique flavor no longer sells the chips? Advertising the extra loud crunch no longer works? Well... Maybe it's about time this product HIT THE BRICKS.

What kind of a person throws the bag on the ground anyway? Not the kind of people who care about how fast a plastic bag decomposes. Those people would never throw a bag on the ground. Those "super green people" are probably too busy being vegan to even eat chips. It must be for the degenerate kids who throw fast food bags out of the window of their cars while flirting with disaster speeding are going to start buying sunchips now. After all at least now they can have all the fun of littering with none of the negative consequences.

Work (June 9, 2010)

bicycle chained
dog chained to bicycle
doesn't mind the rain

rainy evening
content to stay indoors
milk and honey tea

milk and honey tea
I so enjoy the flavor
but often forget

water pot boiling
splash—frozen tortellini
boiling no longer

oil pains the ocean
hotel tycoons lose tourists
I cry for the birds