Thursday, June 17, 2010

Sun Chips Marketing Fail



What the fuck idea are they going for? Maybe I am the one that missed the boat but does anyone actually take bag decomposition into consideration when buying chips? When buying any food product? What is the matter? Advertising a superior or unique flavor no longer sells the chips? Advertising the extra loud crunch no longer works? Well... Maybe it's about time this product HIT THE BRICKS.

What kind of a person throws the bag on the ground anyway? Not the kind of people who care about how fast a plastic bag decomposes. Those people would never throw a bag on the ground. Those "super green people" are probably too busy being vegan to even eat chips. It must be for the degenerate kids who throw fast food bags out of the window of their cars while flirting with disaster speeding are going to start buying sunchips now. After all at least now they can have all the fun of littering with none of the negative consequences.

16 comments:

insomnia said...

Like it.

Stephen said...

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health said...

You have a point regarding the plastic bags being throwen all over the place. It is outrageouse.

Samantha McNally said...

I take decomposition into consideration when buying chips! I bought those chips JUST because the bag was compostable. I think it's sooooooo stupid that they are ending making that bag because it's too loud. That's the lamest thing I've ever heard of!

ukrainian girls said...

Thank you, it was very interestingly.

Clarice Starling said...

You should write again on your blog- You have a point of view and your blog is not an endless pile of drivel. I was using the "Next Blog" button and was happy to find you. The next blog button usually leads me to endless crap... the horrible baby blogs.... Look who's having a baby!!! It's like an endless show on TLC.

I encourage you to get back to your blog!

Anonymous said...

Actually you've Sun Chips was pretty smart. The chips are amazing and everyone knows it, so they don't really need to market that. But! They reach out to a completely different group making a, "Green" bag. Who knows how many bags of chips they sold just because they made that big? It's all marketing, my friend.

M(a)e said...

See I LOVE Sunchips they are just delicious, and I understand their eco-friendly angle...But, the bag is noisier than anything I have ever tried to open in my life! If you take these into a movie theatre people will be yelling at you with every chip.

Hearing Aids said...

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Anonymous said...

Are you retarted? This is a fabulous idea! Hello! Where do you think our trash ends up? Landfills! This is great for our landfills, not just for littering people. Get a brain dude and start thinking green... or do you not even know your colors either?

Niel said...

Nice blog..i like this;)

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Not Yet A Mommy Blog said...

Great post! Marketers should know that while we all would like to make a positive impact and not help destroy the world's resources, we are realistically not going to pick chips based on their enviornmentally-friendly packaging. It's insane to see how many marketing professionals don't really consider their audiences. And how much did they get paid for this?

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